Ford celebrates 100 years of engineering in Australia
30th April 2025

Ford looked to the future as it celebrated its recent 100th anniversary in Australia earlier this month with the global reveal of the all-new Ranger Super Duty.
“For 100 years, Ford and Australia have grown together. Australia was one of the first markets we established outside North America. It was a key moment in making Ford truly global. It has been a centre of innovation, from the first truck or Ute, to the Falcon and Ranger, and always a pipeline of talent,” said Bill Ford, Executive Chair.
“Ford Australia may be 100 years old, but the road ahead is what excites me the most. Built on ingenuity, determination, and world-class innovation, the team in Australia is not just shaping the future, they are redefining what is possible.”
Designed and developed in Australia, Ranger Super Duty made its global debut at Ford’s centenary celebrations, marking the first time Ford’s ‘Super Duty’ name has been applied to any vehicle outside of North America.
Ranger Super Duty delivers a heavy-duty, heavy-hauling work vehicle to meet the needs of the most demanding customers in the most demanding environments. Ranger Super Duty’s work strengths also make it an ideal recreational vehicle capable of going a long way beyond the bitumen.
While Ranger Super Duty was born in Australia, it will be going around the world. Built at Ford’s AutoAlliance Thailand (AAT) facility, Ranger Super Duty will go on sale in 2026 across Australia and New Zealand and Thailand. It will also be offered in other markets through Ford Global Fleet Sales, who can also provide modification services. The product line-up and specs for these markets will be confirmed closer to introduction.
Recognising the critical role of customisation for heavy-duty trucks, Ford also announced that the Ford Pro Convertor program would launch in Australia in the second half of 2025.
Connecting customers with trusted, Ford-certified conversion specialists across the country, Ford ProTM Convertor delivers high-quality vehicle conversions to meet a wide range of customer requirements, all backed by the comfort and peace of mind of a full five-year warranty from the Ford ProTM Convertor, complemented by Ford’s five-year unlimited kilometre warranty on the base vehicle.
All Ford Pro Convertors undergo a comprehensive assessment by Ford to ensure the quality of their production and installation methods align with quality standards.
“Every business is different, but they all require their vehicles to be tailored to their unique needs, with the quality, professionalism, and peace of mind that allows them to get on with the job – knowing they’ve been able to customise their truck to their needs,” said Andrew Birkic, president and CEO, Ford Australia and New Zealand.
Ford Australia is Australia’s largest automotive employer, with a dedicated team of more than 1500, and dealers operating from more than 240 sites nationwide.